It Just Got Personal: Engagement via Chat Apps

  • Friday – 11:30 AM – 12:15 PM
  • Auditorium

Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for sharing creative stories with a primarily younger audience. Experts will discuss their approaches to chat apps, and how audience expectations on chat platforms are different from other social media channels.

Resources

Sarah Marshall's slides

A video archive of this session is available here. The video is free for ONA members. Not a member? Click here to join.

Audio

Speaker

Sarah Marshall - Social Media Editor, The Wall Street Journal, EMEA
@sarahmarshall | http://sarahmarshall.io


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