It Just Got Personal: Engagement via Chat Apps

  • Friday – 11:30 AM – 12:15 PM
  • Auditorium

Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for sharing creative stories with a primarily younger audience. Experts will discuss their approaches to chat apps, and how audience expectations on chat platforms are different from other social media channels.

Resources

Sarah Marshall's slides

Speaker

Sarah Marshall
Social Media Editor, The Wall Street Journal, EMEA
@sarahmarshallVisit Website


Session Audio

Social Conversation