Does Your Newsroom Look Like Your Target Audience?

  • Friday – 1:15 PM – 2:00 PM
  • Auditorium

How can we match our teams to rapidly growing diverse audiences to produce truly relevant content? Specifically, as European newsrooms seek to engage more women, what steps are they taking to examine the gender makeup of their own news teams? We’ll look at key research on gender in news, and hear how newsrooms are redefining their staff.


Elinor Shield's slides on changing culture and content


Elinor Shields - Head of Audience Engagement, BBC News
@elinorshields |

Olga Stern - Founder,
@olgastern |

Session Audio

Social Conversation