Reaching Unexpected Audiences With New Platforms

  • Friday – 2:15 PM – 3:00 PM
  • Auditorium

New platforms represent an opportunity to connect with your audience in innovative ways. But they also offer the opportunity to find audiences you didn't expect. Although this can put you in uncharted territory, there are concrete strategies you can use to learn more about your broader audience and welcome a growing community.


Erica Berger's slides

A video archive of this session is available here. The video is free for ONA members. Not a member? Click here to join.



Erica Berger - Founder, Catchpool, Co-Founder, Mileage Media
@goodberger |

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