Crowdsourcing as the Ultimate Strategic Engagement

  • Friday – 1:15 PM – 2:00 PM
  • Conference room

Crowdsourcing is more than harvesting content available on the social web. Mimi Onuoha, co-author of the Tow Center for Digital Journalism’s Guide to Crowdsourcing, will lead an insightful discussion about what crowdsourcing means -- and, equally importantly, what it doesn’t -- and how a successful effort can be folded into your newsroom’s broader audience engagement efforts.

A video archive of this session is available here. The video is free for ONA members. Not a member? Click here to join.



Tobias Dorfer - Social Media Editor, ZEIT Online
@tobiasdorfer |

Katerina Stavroula - Freelance journalist and communications specialist,
@i_catrin |


Mimi Onuoha - Fellow, Data and Society Research Institute
@thistimeitsmimi |

Social Conversation